Marketing start-up Uberall gets 95 million euros

The Berlin-based company is also acquiring its North American competitor MomentFeed. Now the company wants to gain customers in the US and Canada.

Berlin-based marketing startup Uberall has closed its Series C funding round with €95 million. The money comes from growth financier Bregal Milestone of London, Level Equity of New York and 1&1 parent United Internet of Montabaur. "Thanks to our strategic investment, Uberall can now achieve its goal of becoming the world's leading platform provider for the Near Me Customer Experience even faster," says Cyrus Shey, Managing Partner of Bregal Milestone.

Uberall offers a platform for targeted advertising, including a "Near Me" feature that uses geo-targeting to lure consumers to the advertising company. "After a year and a half marked by the pandemic and lockdowns, consumers are finally returning to stores. Right now, it's important for businesses to be able to meet growing customer expectations in terms of the physical shopping experience and the customer service that comes with it," said Florian Huebner, co-founder and CEO of Uberall.

At the same time, Uberall announces that it has signed an acquisition agreement with US competitor MomentFeed,. MomentFeed and Uberall's customers include brands such as BP, KFC, Marks and Spencer, McDonald's and Pizza Hut. Together, the companies already serve more than 1.35 million business locations. "When the market started to see a trend from single solutions to platform solutions, we shortlisted several companies. Uberall was definitely our first choice," said Nick Hedges, CEO of MomentFeed. "This merger represents a tremendous strategic advantage for our customers, who are among the Who's Who of leading omnichannel companies in the U.S." Hedges will join Uberall's executive team as chief strategy officer and executive vice president, North America, where he will lead Uberall's North American business unit.